Retailer Target has announced a new incubator program which is designed to help Gen Z entrepreneurs-in-the-making nurture and grow their better-for-people or better-for-the-planet businesses.

Why This Matters: Target is looking to learn from and unplift its youngest customers

Applications for the accelerator program have opened up and will close on 10/29. The top 15 finalist will pitch their businesses at Target’s Minneapolis headquarters in November. Following that, in June of 2019 eight businesses will be asked to come back. A final Demo Day will give the businesses in the incubator program to present their final concepts.

Learn more and start your application here.