French sportswear label Lacoste has named Louise Trotter as its new Creative Director. Trotter is the first female to serve as Creative Director and will show her first collection in February in Paris for Fashion Week.

“We are very happy to welcome Louise,” said Thierry Guibert, president of the Lacoste Group. “Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections.”

“I am delighted to join this French brand with such a unique heritage,” added Trotter. “For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.”