APPLE’S IPHONE EVENT: WHAT HAS BEEN ANNOUNCED

As we all expected, Apple rolled out a a revamped a lineup of new iPhone Xs and a larger-screen iPhone Xs Max. Also getting an update to was the Apple Watch which now features a larger screen, fall detection and the ability to take an electrocardiogram.

What Has Been Announced:

iPhone Xs and Xs Max

  • Comes in two screen sizes 5.8-inch and a larger, 6.5-inch version that fits in a device roughly the size of an iPhone 8 Plus.
  • New A12 bionic processor featuring 6-core processor, 4-core graphics chip and an improved 8-core neural engine. Thinner 7-nanometer wiring means better performance with improved battery life.
  • Up to 512 GB of storage
  • Comes in three colors, including a new gold option.
  • More water resistant.

Apple Watch Series 4

  • The Series 4 has 30% larger screens and a thinner case
  • Speaker is 50% louder
  • New dual-core, 64-bit S4 chip (i.e. more processing power for up to two times better performance.)
  • An improved accelerometer and gyroscope allows the Series 4 watch to identify falls and summon help.
  • A new electrical heart sensor allows the Apple Watch to perform an electrocardiogram (ECG). (Feature has FDA approval and coming to US customers later this year)
  • Same “all-day” battery life rated by Apple at 18-hours.
  • Will be available in three aluminum features as well as stainless steel options, starting at $399, ($499 for the cellular-equipped model).
  • Will be available for pre-order starting Friday and ship Sept. 21.
  • Series 3 will remain, starting at $279.

What’s to come:

Since the days of Steve Jobs, Apple has been notorious for its “one more thing” announcement.  We’ll keep an eye out to see what that “one more thing” may be.