Following the announcement of being named the official fashion brand of the “MADE IN AMERICA” music festival, Abercrombie & Fitch has announced that they will be hosting a lounge space in Cause Village. Cause Village is the festival’s philanthropic footprint hosting over 25 charitable and activist organizations. The A&F area will accommodate a store, a barber shop, and a recharge area, where guests can charge their phones and take a break from the festivities.
Other announcements include a new capsule collection will be available for sale. The capsule unisex merchandise collection designed by Abercrombie & Fitch in collaboration with MADE IN AMERICA will be available for purchase on site and on the brand’s e-commerce platforms. The collection consists of hoodies and long and short sleeve T-shirts, with the Festival’s title ‘Made in America’ spelled out in 13 languages.
There will also be a Fast Pass track in and out of the festival, exclusive to Abercrombie & Fitch Club members. The Club, the brand’s loyalty program, which has over 4.5M members, gives customers access to exclusive discounts, events and experiences. The brand will also host a VIP riser by the main stage that Club members selected by A&F Brand Ambassadors throughout the weekend, will have access too.
Learn more about the festival here.