The internet has been going crazy over this adorable baby captured in a Louis Vuitton purse. Twitter has crowned the boy as the happiest baby on the internet. That’s not where the story ends (or begins).

“This is what happens when I ask my little brother to keep an eye on my son,” mom Iliana Elias, 21, tweeted on Monday, along with the image of her 9-month-old son Lamar, Jr., a.k.a., LJ.

The pic has nearly 70,000 likes and has over 17,000 retweets with comments such as “I don’t think I’ve ever seen a cuter, happier baby!” and “Never in my life have I been this happy. Clearly, I needed to hang out in a purse.”

“My 16-year-old brother Zion was watching LJ while I got ready for work, and I walked in the room and he was carrying him in my purse. He figured LJ would fit in there.”

Elias also went on to say that LJ is always giggling. The attention from the photo has Elias and her baby’s father considering a potential future as a baby model for LJ.