Clothing brand Woolrich has launched its new fall/winter 2018 campaign dubbed ‘Woolrich: American Soul since 1830’ starring the iconic Ms. Lauryn Hill in her first ever fashion campaign.

‘Woolrich: American Soul Since 1830’ celebrates its American heritage by featuring artists whose creative ingenuity is at the very heart of American culture. The first installment of ‘Woolrich: American Soul Since 1830’ spotlights the legendary Hill, one of the defining voices of the last century in American music.

“The opportunity to work with Ms. Hill was the perfect start to our ongoing ‘American Soul’ project, highlighting Woolrich’s American heritage,” said Andrea Canè, creative director of Woolrich. “We wanted Ms. Hill to bring her unique artistic eye to the product and DNA of the brand so we invited her to put her own spin on these classic Woolrich styles, reflecting her interpretation of ‘American Soul.’”