Global fashion data platform Lyst has released its newest quarterly list of the fashion industry’s hottest brands for Q2, 2018. Cracking the top 10 are a number of mainstays and household names including Prada, Nike, Balenciaga, Givenchy and Off-White™. However the brand that reigned supreme this past quarter was Gucci. Gucci continues to be the brand that model is being modeled after. Surprisingly, Louis Vuitton did not crack the top 10. Have a look at the full breakdown here.