Apparel brand Holitser Co. recently announced a new partnership with multi-platinum recording artist Khalid and Noah Cyrus. The singer/songwriters will be part of the brand’s year long #CarpeNow campaign and will be integrated into Hollister’s marketing through the remainder of the year.
As part of the fall season, Hollister Co., will continue its support of anti-bullying efforts, a cause it has backed since 2013. Both Khalid and Noah will support this campaign, through a partnership with, an anti-bullying app created by Natalie Hampton when she was just 16 years old.
Hollister will be hosting a number of events across the nation this fall, which will be unveiled through the brand’s social channels, YouTube and e-commerce sites.