Men’s grooming brand Old Spice has just launched its “She Nose Best” campaign. The campaign draws on the brand’s driving insight that “Guys Could Learn a Lot From a Lady,” seizing the opportunity to feature women as heroes when helping their men achieve amazing things like landing a plane in time for dinner, traversing a mountain or imparting simpler truths such as the importance of using Old Spice’s full grooming line-up to look and smell their best. The campaign also introduces the brand’s latest shower innovation, Old Spice Foamer. Have a look at a few of the spots below:

Notable Quotes: “Old Spice knows the influence that women have on men in their important life decisions, including choosing grooming regimens that have him smelling and looking his best.” – Matt Krehbiel, Old Spice Associate Brand Director at Procter & Gamble