OLD SPICE LAUNCHES “SHE NOSE BEST” CAMPAIGN

Men’s grooming brand Old Spice has just launched its “She Nose Best” campaign. The campaign draws on the brand’s driving insight that “Guys Could Learn a Lot From a Lady,” seizing the opportunity to feature women as heroes when helping their men achieve amazing things like landing a plane in time for dinner, traversing a mountain or imparting simpler truths such as the importance of using Old Spice’s full grooming line-up to look and smell their best. The campaign also introduces the brand’s latest shower innovation, Old Spice Foamer. Have a look at a few of the spots below:

Notable Quotes: “Old Spice knows the influence that women have on men in their important life decisions, including choosing grooming regimens that have him smelling and looking his best.” – Matt Krehbiel, Old Spice Associate Brand Director at Procter & Gamble

 

 

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