Jay-Z continues to keep the wins coming. We have just learned that Jay-Z has been announced as the president of the newly formed PUMA Basketball. This news comes after the high profile signings of top NBA draft prospects DeAndre Ayton of Arizona, Marvin Bagley III of Duke, and Zhaire Smith of Texas Tech. Ayton is projected to be the first player taken in this year’s draft.

“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, PUMA’s global director of brand and marketing, told Complex.

“What’s important to him on a day like today is that it’s clear we’re making a serious push with players like Bagley and Ayton and Smith,” Petrick added. “We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have.”

Jay will also provide key insights on the players the brand decides to after as well as inputr on designs and the brand’s direction.