Italian luxury fashion house Bottega Veneta has announced that Daniel Lee will be the label’s new creative director effective July 1st. This comes after the departure for Tomas Maier who served in the position for the past 17 years.

“I am very pleased to welcome Daniel Lee to Kering as creative director of Bottega Veneta,” said François-Henri Pinault, CEO of Kering, the parent company of Bottega Veneta. “The singularity of his vision inspired by a very personal creative approach convinced me that he was best able to open a new chapter in the history of the House. His work is characterized by great rigor, a mastery of studio expertise, a true passion for materials and an energy that I cannot wait to see take shape at Bottega Veneta.”

“I’m both honored and excited to continue the legacy that has been created at Bottega Veneta over the last five decades,” added Lee. “Maintaining the ingrained codes of the House, craftsmanship, quality and sophistication, I look forward to evolving what has gone before, while contributing a new perspective and modernity.”