DOVE MEN+CARE LAUNCHES PATERNITY LEAVE COMMITMENT

Dove Men+Care is celebrating dads and paternity leave with the launch of its new Father’s Day campaign. This initiative aims to spark a cultural movement around access to – and utilization of – paid paternity leave by driving awareness to the issue, providing news dads with resources like the Dove Men+Care hub online, and helping improve policies through corporate collaboration and partnerships.

Research shows that when men have the opportunity to care for their children, everyone benefits: from communities and workplaces to the parents’ relationship. But while 89% of dads believe it’s important that companies provide paid paternity leave benefits, only 15% of U.S. men have access to them and, of those new dads, most don’t take their full time off. Head over to the Dove Men+Care website to learn more.