INSTAGRAM EXPERIMENTING WITH HOUR-LONG FEATURE

According to a report in the Wall Street Journal, Instagram is in the process of looking at future feature additions to the platform. One being batted around is long-form video. The limit would be about an hour which is a departure from the current limit of one minute. Having already moved in on Snapchat’s territory with its Stories feature, longform would be a direct assault on YouTube which has been the premier platform for longform videos. The ideas are still tentative at best, but we’ll keep an eye on things as they develop.