ASICS ANNOUNCES NEW SUMMER LAUNCHES

Footwear and apparel label Asics has announced its releases for Summer 2018. Today, the sports apparel giant is releasing the Centennial KO100 limited-edition collection of footwear and apparel. The collection includes products from each brand under the Asics umbrella — Asics, AsicsTiger and Onitsuka Tiger — all of which have been specially curated to reflect founder Kihachiro Onitsuka’s bright personality and pioneering spirit. Pricing for the collection will range from $100 USD to $170 USD.

On June 1st, Asics will release the 25th iteration of its flagship shoe the Gel-Kayano 25, which has set the benchmark for long-distance running since 1993. Features on the newest version will include new FlyteFoam Lyte and FlyteFoam Propel technologies, offering runners increased protection and performance year after year. Rounding out the look is a new two-layered jacquard mesh upper that offers a breathable, premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining a light weight. The new Gel-Kayano 25 will retail for $160 USD.