Puma has signed a deal to take over a 24,000 square-foot space at 609 Fifth Avenue with SL Green Realty Corp.

“We are incredibly proud to open the first Puma Brand Store for North America at this iconic location on one of the most prestigious streets in the world,” said Bjørn Gulden, chief executive officer of Puma. “For the past several years Puma has been focused on becoming the fastest sports brand in the world and we feel now is the perfect time to show the world who we are. We are very pleased to begin our partnership with SL Green at 609 Fifth Ave, and we are going to build an engaging brand experience that we will all be very proud of.”

“Fifth Avenue will always be the destination for world flagships amongst global retailers,” added Brett Herschenfeld, managing director at SL Green. “We are proud to form this partnership with Puma and look forward to ensuring that this distinguished corner continues to thrive as a destination. The retail market in New York City continues to attract the best of both new and established brands.”

The flagship store will be three levels and will feature state-of-the-art double height storefronts.