INFINITI announced today that it is teaming up with Marvel Studios’ Avengers: Infinity War to celebrate the launch of the all-new luxury midsize crossover, the 2019 QX50
Beginning today, the 30- and 15-second versions of the “Date Night” spot are airing on TV and online. In addition to being able to see a 90-second version of the ad in theaters beginning April 27, moviegoers will be able to catch the INFINITI QX50 in a scene in Marvel Studios’ Avengers: Infinity War.
In name and spirit, the collaboration between INFINITI and Marvel Studios’ Avengers: Infinity War is a dual celebration of the culmination of years of building toward an epic moment. The movie is the product of more than a decade of storytelling, and the INFINITI QX50’s engine is the result of a 20-plus year endeavor to create a powertrain that can seamlessly shift between performance and efficiency
“We couldn’t be more excited about working with INFINITI for the first time,” said Mindy Hamilton, Marvel’s Senior Vice President of Global Partnerships & Marketing. “Between their highly anticipated launch of the QX50 and our climactic release of ‘Avengers: Infinity War,’ we recognized a tremendous opportunity to share our mutual passions for risk-taking, adventure, excellence, and advancement with fans all around the country.”
“We are thrilled to be teaming up with Marvel Studios and The Avengers, a franchise that complements the all-new QX50’s various features as we continue to raise awareness and reach new audiences in creative and unexpected ways,” said Phil O’Connor, director, Marketing Communications and Media, INFINITI USA. “The 2019 QX50 is the most advanced INFINITI to date. It embodies everything our brand stands for: Beautiful design, advanced technology and empowering performance.”
Avengers: Infinity War rolls into theaters on April 27th. In the mean time, check out the new 90-second spot below.