Global retailer boohooMAN.com recently announced that hip hop artist French Montana is the new face of the brand. As part of the collaboration deal, French has co-designed an exclusive collection set to launch globally on tomorrow.
The spring/summer collection features a total of 65 ready-to-wear pieces. The inspiration behind the collection derives from Mediterranean and Moroccan culture, while bold tropical and leopard prints, color variances and summer cuts mold the range into perfect spring summer attire.
“We’re excited to announce our largest global partnership to date with international hip-hop artist French Montana,” said Samir Kamani, CEO, boohooMAN.com. “French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.”
‘‘I am excited to be working with boohooMAN,” added Montana. “They have made me feel like part of the family. I look forward to launching this collection for the world to see.”