Due in part to the success of the league’s first season and some big names in the league, Ice Cube’s BIG3 league has just inked a major sponsorship deal with adidas. The three-stripes brand and BIG3 have entered into a three-year deal in which adidas will be offering styling expertise to the league’s jersey suppliers and will provide officially licensed merchandise such as hoodies, T-shirts and uniforms.
Notable Quotes: “They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that BIG3 is proud to name adidas the league’s official apparel sponsor. We look forward to embarking on this partnership with the world’s best sports culture brand.” – BIG3 co-founder Jeff Kwatinetz
“Ice Cube has that same creator mindset we have at adidas. He’s challenged the status quo to do extraordinary things throughout his career. No other league blends sport and culture the way BIG3 does. We’re incredibly excited to partner with Ice Cube, Clyde, and Jeff and help build on the league’s vision to make the BIG3 a global brand.” – Mark King, adidas’s North American president