According to a recent report in WWD, actor Jake Gyllenhaal has been named the face of luxury brand Cartier. In a statement, the brand said that Jake “embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself. Jake Gyllenhaal reveals a new side to his talent with every film, performing a wide variety of roles. Cartier was drawn to his invincible style and fearless spirit.” Gyllenhaal will begin appearing in his first set of ads for Cartier this spring.