SELENA GOMEZ DESIGNS HER FIRST PUMA SNEAKER

Since becoming one of the newest faces of Puma, Selena Gomez has been heavily involved in revamping existing silhouettes and has faced the latest IGNITE Flash campaign. Now the entertainer has created her first-ever collaborative sneaker. Dubbed the Phenom Lux, the sneaker is perfect for transitioning from the gym to the street in style. IGNITE foam is used to bolster its midsole creating a kinetic foot mold that curves to the foot of the wearer.

Notable Quotes: “It’s been really fun to work so closely with PUMA on the design of this shoe. I’m also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally.” – Selena Gomez