INDOCHINO announced today that it is entering into a multi-year sponsorship as the Official Made to Measure Suit of the New York Yankees, offering tailored experiences to legions of Major League Baseball fans. The prestigious partnership is part of a long term investment INDOCHINO is making in its largest market, which will be further supported by a third Manhattan showroom opening on Madison Avenue in late spring.
“The Yankees are among the world’s most iconic sports teams and it is an honor to be joining forces with them to give fans access to a host of custom experiences tailored to America’s pastime,” said Drew Green, CEO of INDOCHINO. “This is the beginning of a long term relationship between INDOCHINO, the Yankees and their fans that will see our mission to revolutionise how men shop for clothing reach millions of people in New York and millions more globally.”
“We are excited to have INDOCHINO return as a partner on a multi-year deal,” said Bryan Calka, New York Yankees Vice President, Partnerships. “INDOCHINO continues to be recognized as the industry leader when it comes to made to measure clothing and we are looking forward to seeing how their exclusive offers and unique content creation resonates with our fans.”
The two-year sponsorship is part of a strategic campaign by INDOCHINO to increase its presence and accelerate growth in its largest market. The company is opening a New York flagship at 488 Madison Avenue in late spring.
Head over to the INDOCHINO site to learn more.