American premium workwear label Carharrt has announced the expansion of the headwear collaboration and Outwork x Outroot campaign in partnership with ’47, a global sports lifestyle brand, to celebrate the unbreakable bond that exists between hardworking fans and their hometowns across the nation.
The 2018 Carhartt and ’47 Outwork x Outroot campaign launched today to coincide with Major League Baseball’s Opening Day. The headwear collaboration combines elements of the most recognizable workwear on Earth with iconic team insignias of all 30 MLB teams.
“There has always been a natural connection between work and sports,” said Tony Ambroza, chief brand officer at Carhartt. “Last year’s campaign proved that hardworking fans in Detroit and Boston are passionate about their teams. With the expansion of this collaboration, we’re able to celebrate baseball fans nationwide who both Outwork Them All and Outroot Them All.”
“’47 was built on the principles of hard work and determination. Expanding this partnership and listening to our fans when they asked for their hometown team to be represented in this collaboration is really rewarding,” said Steven D’Angelo, co-owner of ’47. “Creating meaningful products for hard working fans that support the teams we love is a great way to usher in the 2018 MLB season.”
The celebrate the launch of the campaign Carhartt and ’47 teamed up to hide a pair of Opening Day tickets at an unspecified location near the stadium of each of the 15 home teams. A player from each home market team will post a clue on social, leading fans to the set of tickets.