ALEXANDER SKARSGÅRD FRONTS NEW COLLECTION CAMPAIGN FOR TUMI

Travel and accessories brand Tumi has tapped Emmy-winning actor Alexander Skarsgård to front its newest campaign for its newest premium lightweight hard-shell luggage collection. The collection dubbed Tumi Latitude, features a host of carry-on and check-in pieces ranging from $645-$795 USD.

“I couldn’t have dreamed of a better experience being part of the Tumi Latitude campaign,” said Skarsgård. “I got to travel around the world with a ragtag of lovely and incredibly talented people. The product itself is quite impressive – I even tried to intentionally break the bag a couple of times, with no success of course.”

“With each new collection, Tumi strives to provide our customers with top-of-the-line performance, design and style,” added Victor Sanz, creative director at Tumi. “With Tumi Latitude, we wanted to create a collection that offers the best of the best in terms of innovation and aesthetic, which pushed us to improve weight, function, durability, organization and more. We are consistently inspired by global citizens on unique journeys, and partnering with Alexander to share in such an amazing worldwide journey was an incredible experience.”

The Tumi Latitude collection is available at select Tumi retail stores worldwide and on tumi.com.