Sports label Asics has opened the doors to its first Canadian flagship store. The store is located in Toronto and will feature Asics and AsicsTiger brands.

“Our first Canadian flagship store represents a larger brand shift. After launching our ‘I MOVE METM’ brand campaign last fall, growing our Canadian presence was inevitable, ” said Richard Sullivan, president of Asics Canada. “The flagship store represents the new direction of the brand, offering consumers a brand experience aimed at celebrating movement while offering them the best of our products across both performance and lifestyle, better catering to their needs.”

The 4,400 square-foot store is located at 364 Queen Street West.