SCOTCH & SODA HEADS TO JORDAN FOR SPRING CAMPAIGN

With its ‘From Amsterdam, From Everywhere’, Dutch label Scotch & Soda aims to celebrate the free-thinking travelers who are inspired to travel and explore everywhere.

The campaign was lensed by  Swedish-born photographer Elisabeth Toll and uses Jordan as the backdrop for some jaw-dropping imagery. Locations such as the iconic iconic red of the Wadi Rum desert, the ochres of its wind-carved canyons and the Dead Sea’s salt-white shores of Jordan compliment the collection.

Notable Quotes: “It’s a story of both world discovery and self-discovery – about how far you’d go and what risks you’d take to do things differently and choose your own way,” – Marlou van Engelen, creative director of Scotch & Soda.

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