COCA-COLA LAUNCHING ITS FIRST ALCOHOLIC BEVERAGE

According to a report by The Wall Street Journal, Coca-Cola is set to launch its first alcoholic beverage. The drink will only be made available in Japan. Up until now, the beverage company has only made non-alcoholic beverages.

Notable Quotes: “This is unique in our history.  said on the company website. Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.” – Jorge Garduño, President of Coca-Cola’s Japan business unit