FENDI DEBUTS NEW VIDEO WITH FEATURING ARTISTS FROM AROUND THE WORLD


Luxury fashion house Fendi has unveiled its latest video for it “F is For…” campaign. The video celebrates talent and creatives from across the globe. To mark the celebration of Fendi’s ‘F Is For…’ campaign, the brand is bringing together six young street artists to collaborate on the project to create an exceptional 6-hands artwork entitled The Ring of The Future.

Artists from the UK, USA, China, Japan, Korea, and Iran met for the very first time in Rome, on Fendi HQ’s PDCI rooftop, to write the word “FUTURE” in a ring-shape artwork in their respective languages, sharing their own talent, while recalling a cultural embrace symbolic of a boundary-blind art.