In an honor of Celebrating 80 years as the manliest grooming brand on the planet, Old Spice is taking scent to the next level with an over-the-top ad campaign, en français, to launch its new Red Collection premium scents for exceptional gents.

The Old Spice Red Collection is inspired by fine fragrance trends, enhanced with superior ingredients and the brand’s innovative, new “Fade-Resistant Scent Technology” that provides long-lasting scent benefits that resist fade. The Old Spice Red Collection comes in anti-perspirants, deodorants, body washes, body sprays and shampoos, proving that a premium, daily scent experience can be accessible to all guys, without breaking the bank.

Notable Quotes: “With our new Red Collection and supporting ad campaign, Old Spice is shattering the belief that premium scents only come in fancy bottles with fancy price tags from fancy fragrance houses in France.” -Janine Miletic, Old Spice Brand Director at Procter & Gamble.

New Premium Scents:
Captain: The Scent of Command. A modern scent with crisp top notes of water & citrus met with subtle green notes.
Ambassador: The Scent of Excellence. A classic masculine scent with warm, caring notes of creamy amber freshened by spicy, woody top notes.
Nomad: The Scent of Adventure. An innovative, aquatic fragrance that captures classic elements of fougere in an explosion of juicy citrus and crisp watery fruits.

Head over to the Old Spice website to learn more.