Mercedes-Benz and BMW are planning on launching subscription services stateside this year. Mercedes will test the pilot program in the coming months to make sure its a good fit for the car-maker long-term. BMW will “most likely” test the service in one market this year as well.
Why this matters: Cadillac, Porsche, Volvo and Lincoln are currently testing vehicle subscription services of their own. Subscription plans generally offer customers a vehicle to drive for a monthly fee that includes insurance, maintenance and pickup and delivery. Customers typically can switch among available vehicles based on needs.
Notable Quotes: “We need to learn. In different markets, we want to try this out.” – Mercedes-Benz global sales chief Britta Seege
“We are in the phase of looking at it and evaluating together with BMW Financial Services. And if we are going to do it, we are going to pilot it first to learn more about it.” – BMW of North America CEO Bernhard Kuhnt