LEBRON JAMES STARS IN AUDEMARS PIGUET’S NEW “FUTURE OF FIRST” CAMPAIGN

In celebration of the 25th anniversary of the brand’s Royal Oak Offshore timepiece,  Audemars Piguet is teaming up with one of its most recognizable ambassadors, LeBron James to celebrate the momentous occasion. The campaign dubbed “The Future of First” follows LeBron as he discusses what “first” truly means. “First comes out of nowhere,” James says. “First is a moment — an instant. First is a magic stunt. First gets into your head, and your brain is never the same. First isn’t an object, it isn’t a thing; first is an expression of will. First is who we are… true First must move forward… First must evolve.”