With the Super Bowl heading to Minneapolis, Target has announced that they are partnering with Askov Finlayson to create a special capsule collection that embraces the nationwide cultural movement. The collection draws inspiration from the North: the geography, cold winters, everyday adventure and the warmth of community. Spanning 50 items, highlights include a full compliment of of apparel and accessories for men, women, kids, toddlers and babies. Pricing ranges from $5 USD – $40 USD, with most items priced under $30.

Why This Collection Matters: Askov Finlayson is a local clothing company that embodies the spirit of the North.

Notable Quotes: “Target has deep roots in Minneapolis, and with the Super Bowl coming to our city later this winter, we have an opportunity to celebrate with local guests and team members while joining the community in extending a warm welcome to fans and tourists from around the world. Our partnership with Askov Finlayson shines a spotlight on the spirit of the North during a time when all eyes will be on Minnesota, and we hope guests will love shopping this special limited-time-only collection as they enjoy the festivities surrounding the big game.” – Rick Gomez, chief marketing officer, Target