This color has been associated with Prince and it is finally getting its proper recognition. Pantone, the authority in color has crowned Ultra Violet its color for 2018. The official color is is a saturated, intense, blue-toned shade of purple called Ultra Violet, also known as Pantone 18-3838.
Why this matters: Pantone has been naming color of the year since 2000.
Notable quotes: “2017 was about mindful meditation. Now it’s, ‘What are we going to do with these thoughts to move ourselves forward?’ We’ve had time to reflect. It’s time to go.” – Laurie Pressman, vice president of the Pantone Color Institute.