As part of Abercrombie & Fitch’s recently launched ‘This is The Time’ campaign, the brand has partnered with DoStuff Media– a network that offers millennials different ways to find adventure in their cities – to continue in its quest to facilitate adventure among 21-24 year olds.
Why this matters: DoStuff is producing sponsored content pieces and a video series highlighting what makes the chosen places special. Users, including A&F club members, can use passwords and other secret tips to access free drinks, exclusive access, and fun surprises at key locations.
Notable quotes: “DoStuff is excited to be a part of Abercrombie’s rebrand and make them a part of the local scenes in the cities live and play in every day.” – Kristin Owen, Vice President, DoStuff Media
Look for the program between Abercrombie & Fitch and DoStuff to continue through early 2018.