Nicki Minaj will be fronting the 2017 Holiday campaign for Swedish fast-fashion retailer H&M. Nicki Minaj will star alongside Jesse Williams and John Turturro in the campaign that is directed by Johan Renck. The campaign is a story of a parallel fantasy world filled with memorable characters and a message of caring for each other.

Notable quotes: “I love the film’s overall empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays.” – Nicki Minaj

“It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.” – Pernilla Wohlfahrt, head of design and creative director at H&M