BALENCIAGA IS NOW THE WORLD’S HOTTEST BRAND

According to the latest installment of the Lyst Index, Balenciaga has unseated Gucci as the world’s hottest brand. In the latest quarterly report, Balenciaga’s rise is due in part to “a new logo and colette residency kept the brand top of the mind, while Demna Gvasalia continues to design products that drive the fashion narrative online.” Others scoring high on the list include the aforementioned Gucci, Raf Simons, Stone Island and Off-White™. Check the full list over at Business of Fashion.