Online menswear retailer MR Porter is set to debut its first-ever private label brand MR P. Set to launch this Tuesday, November 7th, the collection was created by a team of in-house designers, the line is meant to be a year-round collection of classic pieces that are meant to be essential core staples. The muse for the capsule is 20th-century British painter and portraitist Lucian Freud, during his prime in 1950s London.

Why this matters: The decision to move forward with Mr. P. is based was based on seven years of consumer insight, shopping patterns and feedback from its customers since the site launched in 2011.

The Range: The collection will span 53 items across ready-to-wear, including 24 essential styles available year-round and 29 seasonal styles within the debut capsule. Standout styles include: 15-gauge cashmere knitwear; modernized Oxford shirts; Japanese selvedge denim; water-resistant travel blazers; and single- and double-breasted overcoats in virgin wool and cashmere blends. The majority of the collection is made in Italy, with select items made in Portugal, and the denim in Japan. Pricing will range from $75 USD for the core T-shirts, through to $1,135 USD for the capsule’s leather aviator jacket.

Notable Quotes: “At Mr Porter, we are – first and foremost – product people. This passion for quality, uniqueness, style, and versatility has been the backbone to developing our business for the past seven years. The launch of Mr P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and Mr P. is ultimately the result of that: smart details, easy pieces, and enduring style.” – Toby Bateman, managing director at Mr Porter.

Looking Ahead: The second limited-edition Mr. P. capsule collection will release in February and a third in April. Look for shoes and accessories to be added in Fall/Winter of 2018.