ASICS TO OPEN ITS FIRST TIGER CONCEPT STORE IN SOHO

Athletic footwear brand Asics is set to open its new AsicsTiger concept store in SoHo. Set to open on November 2nd on 276 Lafayette Street in the SoHo neighborhood in New York, the 1,900-square-foot space will not only serve as a retail outpost, but it will also present the brand’s perspective through artwork displays and interactive events. The events will be centered around various themes including fashion, lifestyle, health and music.

“We’re incredibly proud of the global reach of the AsicsTiger brand, and we’re excited to be expanding our footprint into the U.S. market,” said Shoda Ryoji, senior general manager of the global lifestyle division of Asics Corporation. “The unique energy of New York City, and specifically SoHo, breeds some of the most influential lifestyle and cultural trends, and it’s the perfect location for our growing brand.”

AsicsTiger is a lifestyle brand that takes a street-inspired approach to classic footwear and apparel silhouettes. Art, music, fashion, and Japanese culture influence.