Ferrari has announced that it is in the process of building its first-ever SUV. At the New York Stock Exchange, Ferrari CEO Sergio Marchionne shared with journalists that they took 30 months to study and research the production of an SUV including even calling it the “FUV,” or a “Ferrari Utility Vehicle.” Many are speculating the launch of the SUV to do for Ferrari what the Cayenne did for Porsche. Ideally they are looking to keep production limited for an exclusive clientele.