Direct to consumer brand Greats has announced that their collection of men’s and women’s shoes will be available at select Nordstrom stores and Nordstrom.com. This is marks the first time that Greats is partnering with a major retailer.
“This partnership was an easy decision,” said Ryan Babenzien, founder and CEO of Greats. “Nordstrom is the perfect partner to begin our retail expansion as we both share the same high standards for customer service and product offering. Additionally, we are known for classic design, quality and style, which we know will appeal to the Nordstrom customer.”
“We have long been admirers of Greats,” added Robert Evans, DMM of men’s shoes at Nordstrom. “Their ability to create an outstanding product with a clear style point of view at a great value has always been interesting to us. Greats plays perfectly into our focus on bringing customers the best that the market has to offer and on launching new brands to provide a sense of discovery. We’re looking forward to the launch.”