JENNIFER LAWRENCE FRONTS DIOR’S CRUISE 2018 CAMPAIGN

Jennifer Lawrence has been tapped by Dior to front the brand’s desert-themed Cruise 2018 campaign. The collection draws inspiration from American artists Georgia O’Keeffe who created stunning paintings of the Mexican landscape. Christian Dior Artistic Director Maria Grazia Chiuri continues to celebrate female art and its use in the brand’s advertising. She shares:

“When I started becoming interested in the desert, in the course of my quest for inspiration I came across the extraordinary work of Georgia O’Keeffe, a modern shaman, with her recognizably majestic and solemn look in the sand of New Mexico. A research that is above all an inner journey, in itself and within its own feminine identity.”

 

 

 

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