Alexander Wang is relinquishing his role as ceo at his eponymous label. The move comes after a year of serving on the executive and creative sides of the house. Former Goop and Martha Stewart Ominimedia executive Lisa Gersh will be assuing the role of chief executive effective immediately.

“I am honoured and excited by the opportunity to help Alex shape this remarkable company,” Gersh said in a statement. “The Alexander Wang brand has always represented style, innovation and an extraordinary standard of quality and excellence. I’m looking forward to working with Alex and the rest of the team to build on his foundation, and to continue to delight customers with our products and creative vision.”

Former chief marketing officer of luxury marketplace Farfetch, Stephanie Horton, will take on the newly created role of chief strategy officer.

“Pushing boundaries and extreme creativity has always been at the core of the Alexander Wang business,” added Horton. “I look forward to working with the team to expand these capabilities, as well as looking outside of traditional channels and spectrums, to develop new and innovative growth opportunities for the brand.”