GUCCI, AMAZON & H&M AMONG INTERBRAND’S 100 BEST GLOBAL BRANDS

Interbrand has unveiled its annual list of Best Global Brands. The listing takes a look at three key components. people, technology and brands to arrive at the world’s 100 most valuable brands. Fashion-related companies on the list included Amazon (5), Nike (18), Louis Vuitton (19), H&M (23), Zara (24), Hermes (32), Gucci (51), Adidas (55), Cartier (65), Burberry (86), Prada (94) and Dior (95).

“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Jez Frampton, Global Chief Executive Officer of Interbrand. “In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth.”

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