REEBOK & HUNTSMAN TEAM UP FOR EXCLUSIVE COLLABORATION


Two of the most iconic brands in their respective industries are linking up for a very special project. Reebok and Saville Row’s Hunstman & Sons are creating a a prototype suit using Reebok’s exclusive new Flexweave material; a versatile new textile that can be produced using an unlimited array of fabrics.

The Huntsman prototype suit will extenuate the versatile potential of Reebok Flexweave, testing the material’s innovative figure-8 weave structure that can interlock different individual fibers. Led by Huntsman Head Cutter and Creative Director Campbell Carey, Huntsman will take the first generation of Flexweave material designed for footwear and curate the textile into a premium suit.

“This a unique, creative and exciting proposition from Reebok. After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style – working with Flexweave to hit each of these essentials is an experiment we’ll relish,” said Campbell Carey, Head Cutter and Creative Director, Huntsman.

“Flexweave is one of the most advanced steps in footwear upper construction. We are committed to bringing innovative technology to the running category to re-assert ourselves as a leader. We are thrilled to be partnering with Huntsman and push the limits of fit and function to develop a men’s suit using this innovative weave. Our goal is this level of tailoring in all our footwear,” said James Woolard, Brand Director, Reebok Running.

Learn more about the Reebok Innovation Collective here.

 

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