A$AP Rocky and Under Armour have officially fleshed out their multi-platform partnership. When it was announced several weeks back it wasn’t really clear how the partnership would work, but today we are getting clarification. A$AP Rocky shared:
“I wanted more than a collaboration partner. The only way to achieve this is with someone who is like-minded. The Under Armour team, and especially CEO and Founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries. Under Armour was the company that was most excited about my idea to turn sportswear products on their head while bettering kids’ lives.”
Reports peg a release to happen by year’s end. Given the recent struggles of Under Armour, it’ll be fascinating to see if A$AP Rocky will be able to give them that shot in the arm that they need.