Facebook has entered into an agreement with Bleacher Report for a reality show on Oakland Raiders running back Marshawn Lynch. The deal, reportedly worth several millions of dollars, will star Lynch in a show called “No Script”.
“We think we have a big hit on our hands,” said Rory Brown, president of Bleacher Report, declining to comment on how many millions Facebook is paying Bleacher Report for the show. “People are going to spend more time on Facebook because of it.
“No Script” will begin streaming this month and consist of eight 10-15 episodes featuring the antics that we have come to expect from Beastmode.
As has been previously reported, Facebook is investing over $1 billion in original programing to take on Amazon, Netflix and others.