THE REINTRODUCTION OF HELMUT LANG

Helmut Lang is a label that was started back in the 1950s and reached the top of its game in the 80s and 90s. Today, the brand is reintroducing itself to a newer, younger generation with the release of a new merch capsule collection. The collection is comprised of hoodies and T-shirts that display an all-new bold red branding and images referencing the culture that helped to give rise to the label.