TCL, one of the world’s largest and America’s fastest-growing television brand, has announced it will be giving away 4K TVs each week of the 2017 football season. The new TCL 4K Football Challenge will feature Los Angeles running back Melvin Gordon III and Miami wide receiver Jarvis “Juice” Landry helping passionate fans and charity programs win 4K HDR TVs by giving their best performance in the games.

Fans who visit can select either Jarvis or Melvin to play for them and two winners will be chosen every week – one from team Jarvis and one from team Melvin – to face each other in a head-to-head challenge, for a total of 34 winners. The player who ends the week with the most Fantasy Football points will secure a 55” 4K HDR TCL Roku TV™ for the contestant who chose them, while their competitor will receive a 43” 4K HDR TCL Roku TV.

“Our new 4K HDR TCL Roku TVs are perfect for gameday, offering sports fans a stunning picture and the best smart TV platform for easy access to all the pro and college football games you’re looking for,” said Chris Larson, senior vice president, TCL. “We wanted to give fans a fun yet simple way to upgrade their football viewing experience with the 4K Football Challenge and we’re excited to partner up with Melvin for the first time, and of course, continue working with Jarvis. With an opportunity to enter each week, you have a chance to win an award-winning TCL TV to watch all the big games on no matter which player you choose.”

“I’m thrilled to be chosen for the TCL 4K Football Challenge again and use my success in the game to support the work I do off the field,” said Landry. “I love giving people a chance to win TCL TVs every week I play. Last season was a solid year for me so both my fans and my GiveBack program benefited in a huge way.”

“I’m honored to be part of the TCL 4K Football Challenge for the first time. It provides a chance for my fans and the youth at my camp to win when I win,” said Gordon. “I look forward to the challenge and by the end of the season I hope a lot of my lucky fans will be watching my games on a brand new 55” TCL TV this season.”