KENDRICK LAMAR SIGNS WITH NIKE

The swoosh company has managed to sign one of the biggest names in hip-hop.  Kendrick Lamar who has been a brand ambassador for Reebok has ended that relationship and will now be rocking with the Oregon-based athleticwear and sneaker giant. The news was announced via K. dot’s Twitter which featured him in Nike’s classic Cortez silhouette with the caption “Since day one”. More to come as campaigns and news regarding Nike and the relationship unfolds.