K-Swiss has tapped some of our era’s most successful entrepreneurs for its “Generation K” campaign. The collection by the same name combines the brand’s iconic design, athletic ethos and features three new sneakers: Icon Knit, Icon 66, and Court Frasco. The accompanying campaign video is narrated by Gary Vaynerchuk and features young entrepreneurs Anwar Carrots, Coco & Breezy, Elliot Tebele a.k.a. @f**kjerry, and Karen Civil. The “Generation K” collection ranges from $75-$100 USD and is available via K-Swiss.com.