GUCCI, YEEZY, BALENCIAGA & VETEMENTS CONSIDERED AMONG THE WORLD’S HOTTEST BRANDS

According to a new study by Business of Fashion and Lyst, Gucci is indeed the hottest fashion brand on the planet. The study tracked 4.5 million data points per hour from over 65 million annual consumers, 4 million products and 12,000 brands.  There were no less than four Gucci products in the 10 best-selling products globally, with the brand’s GG Bloom slides topping the list overall. Gucci also saw a rise in sales in Q2 versus Q1. Rounding out the top five hottest brands are Yeezy, Balenciaga, Vetements and Givenchy.  Check out the full list and report here.